Brilliant Ideas (2015–2018)

Hyundai Motor and global media group Bloomberg launch a collaborative project Brilliant Ideas. With a passion for art, Hyundai and Bloomberg have been a strong supporter for arts. Brilliant Ideas will realize a new vision to profile major art personalities to deliver exciting insight. Through Bloomberg TV and digital, you can experience artists' spirit, perspectives on art, and processes of their art work. Although you can now see art works easily in museums and art events, meeting artists is a scarce experience. Then how can you be closer to the artists? What are the voices and faces behind the incredible art works that amaze the global audience? Brilliant Ideas carefully selects the artists from over Asia, Europe, United States, Latin America, and the Middle East. Selected artists deal with wide range of mediums including sculpture, installation, and performances. These artists speak to the viewers in-depth about their stories according to their own artistic characteristics. This will be an excellent opportunity to closely understand their artistic insights.