Inside the Superbrands 1 сезон 3 серия — Эпизод 3

Helen Skelton goes behind the scenes of Kellogg's, discovering the stories behind the creation of the company's famous mascots, from Tony the Tiger to Coco Monkey, and hears about plans to reduce the sugar content in cereal. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.